Microsoft and Land O’Lakes are teaming up to make broadband more accessible. The collaboration isn’t as strange as it seems.

Microsoft and Land O’Lakes are teaming up to make broadband more accessible. The collaboration isn’t as strange as it seems.

land o lakes butter new packagingland o lakes butter new packaging

Courtesy of Land O’Lakes.

Microsoft and Land O’Lakes revealed a new partnership to bring high speed internet access to rural neighborhoods, according to CNN who talked with Microsoft’s CEO for its “Simply Move” segment on Wednesday. A tech giant partnering with a butter brand name may seem like a strange partnership, even for 2020, but it’s actually not as surprising as it sounds.

In truth it’s just the most current collaboration since the two business started collaborating officially in 2013 In 2014, Land O’Lakes adopted Microsoft’s cloud innovation, Azure, for its line of agricultural technology products.

Beth Ford, CEO of Land O’Lakes, is understood for dealing with tough problems that impact the dairy industry and its farmers, and the digital divide has been on her radar for over a year. In June 2019, Ford published an op-ed in Dairy Business pointing out the numerous troubles dealing with farmers and rural neighborhoods that stem from lack of broadband access.

” Approximately one in three rural Americans, and one in 4 farmers, are without broadband gain access to, cutting them off from services like telemedicine and academic tools,” she stated. “Lots of parents have to drive to the regional McDonald’s so their kids can get Internet access to complete research.”

High-speed internet access is essential on farms, too. Land O’Lakes Chief Technology Officer, Teddy Bekele, described in an email to Service Expert how “farms are more tech-savvy than ever.” Broadband web gain access to enables farmers to deploy more advanced technology on their farms, permitting for “efficiency through improvements in precision farming, preservation practices, and digital dairy operations.”

” Data-driven tools and software application are important to running a contemporary farm operation, however they’re not possible without appropriate internet access,” Bekele includes.

Currently, the digital divide has actually been broadened by the coronavirus pandemic, as many Americans must now work and go to school from another location, and are unable to access spaces like libraries or schools that they might have previously relied on for web gain access to. Microsoft will be working with Land O’Lakes to bring high speed gain access to and other resources consisting of digital abilities courses to 19 states where Land O’Lakes has farms, helping not simply dairy farmers but rural neighborhoods at big.

” The data-based, accuracy agriculture tools that we are developing with Microsoft will supply the edge they require, however unreliable or nonexistent high-speed internet in backwoods keeps these tools out of reach for lots of,” Ford describes in Microsoft’s main news release revealing the most recent in the partnership. “Through this alliance, we will work to address this need and help farmers remain lucrative and sustainable.”

Beyond the issue of broadband access, Ford has actually made a profession out of making progressive relocations. In February of this year, Ford announced that the dairy cooperative would eliminate the drawing of a Native American woman that had actually been a feature of its label since1928 By the end of 2020, the label will not appear on any Land O’Lakes products.

Ford also took a seat with Time in June to talk about the murder of George Floyd, which occurred just a brief drive from the Land O’Lakes head office, and how major corporations based in the Twin Cities can address systemic racism. Land O’Lakes even has a podcast, Something Greater, that tackles hard issues affecting farmers in the U.S., like psychological health and suicide, or the problems dealing with vital workers in the food supply market who are working during the coronavirus pandemic. As the first openly-gay female CEO of a Fortune 500 company, her attitude of openness and inclusivity is baked into how she’s browsed the corporate world herself.

Though it’s less of a surprise that Microsoft is creating initiatives surrounding the digital divide, the tech business’s CEO Satya Nadella is likewise an outspoken voice on increasing broadband access. Nadella wrote a viewpoint piece in the Financial Times in 2016 warning versus an international digital divide, and earlier this year in an interview with Fast Company he underscored the importance of making broadband similarly available in the U.S.

Filling Something is packing.


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